Description Of The
Entire Project
This project is a conceptual rebrand for King Pins, focused on modernizing the identity while preserving its fun, approachable personality. The goal was to move away from outdated bowling visuals and create a mark that feels energetic, memorable, and adaptable across digital and physical spaces.
The logo features bold, custom lettering paired with dynamic motion elements inspired by the movement of a bowling ball in play. The sweeping underline reinforces this sense of motion, guiding the eye across the composition while adding energy and flow.
A refined color palette of deep blue, orange, and yellow brings contrast and vibrancy, helping the brand stand out in both print and environmental applications. The result is a refreshed identity that feels contemporary, engaging, and built for a wide audience.
Date:
March 2026
Client:
School Project
