Description Of The
Entire Project
This project is a conceptual branding and packaging system for Cold Lake Brewing Co., inspired by the natural beauty and lifestyle of lakeside living. The goal was to create a cohesive identity that reflects both the environment and the relaxed, recreational culture surrounding it.
The circular logo anchors the brand, featuring a real landscape image to establish authenticity and a strong sense of place. Supporting icons and typography reinforce themes of nature, exploration, and Canadian identity.
Each can design represents a different experience tied to the lake—from cabin life to beach days and camping—using playful, illustrated scenes to create variety while maintaining a unified visual system. The consistent color palette and layout ensure strong shelf presence while allowing each flavor to feel distinct.
The result is a packaging system that feels approachable, memorable, and rooted in location—designed to connect the product directly to the experience it represents.
Date:
September 2025
Client:
School Project
